The phrase ‘clean eating’ is not one that I have much time for, conjuring up as it does images of piety, denial and gross worthiness. I prefer the phrase ‘respectful eating’, because it is undeniable that people these days put in a lot more thought to what they eat, where it comes from and how it lived. Respectful eating is respectful for the frail human, too, so that all of us who accidentally succumb to a ham sandwich after working 12 hours straight don’t feel like reprobates. We can even be respectful to the person who coined the word ‘veganuary’, but only just and through gritted teeth.

What we thought were once trends or fussiness are now very much here to stay. Gluten- free eating is no longer a dinner party bore but a menu mainstay. Veganism continues to make great strides and, it is no wonder that so many people are incorporating it into their diets, be it permanently, for one month a year or by putting aside at least one day a week to eat only plant-based food.

Millenials should not be chided if they want to eat avocados – denial of this superfood is not going to buy them a penthouse by the river. Avobar on Henrietta Street is an homage to this humble fruit. They are sourced ethically and sustainably from farmers and growers around the world.

This is all about chilled, all-day dining so you could start the day with matcha pancakes with avobutter and caramelised banana and segue into poké with spicy jasmine rice or an Avobar Cobb salad.

Farmstand on Drury Lane is built on a similar state-side ethos of helping people make healthier food choices through the power of plants. The menu is built so that you can have exactly what you want the way you want it. The jerk jackfruit is a must, and the shakshuka eggs are the perfect way to start the day in the best possible way. They even do wine in the evenings because, you know, being good doesn’t mean you have to be dull.